“It Happens on PlayStation 5” Global Campaign Celebrates Unforgettable PS5 Moments
DaRmaZat Sony Interactive Entertainment has launched a bold new global brand campaign titled It Happens on PlayStation 5, celebrating the unexpected, breathtaking, and unforgettable moments that define every PlayStation generation. The campaign kicks off worldwide this week, uniting players and creators under one message — the most remarkable gaming experiences happen on PlayStation 5.
Through three cinematic ads — The Greatest Stunt Jump Ever, The Unexpected Catch, and Everyday Problems in Extraordinary Vehicles — the campaign captures the sense of wonder and excitement that players feel when PlayStation’s incredible worlds collide with reality. Each spot aims to remind both long-time fans and newcomers that PS5 continues to deliver boundary-pushing adventures across some of gaming’s most iconic titles.
It Happens on PlayStation 5 will roll out across more than 20 markets, including the United States, United Kingdom, Japan, Germany, France, Canada, Australia, and Belgium. The global media plan spans television, cinema, outdoor activations, and digital platforms. In Belgium, local influencers and creators will soon share real-life PS5-inspired moments as part of the campaign’s regional focus.
The initiative arrives during the holiday season — a time when the PS5’s acclaimed game library continues to expand with titles like Battlefield 6, Ghost of Yōtei, NBA 2K26, Astro Bot, God of War Ragnarök, and Horizon Forbidden West. With its mix of creativity, energy, and celebration, It Happens on PlayStation 5 stands as both a tribute to the PlayStation community and a reminder that gaming’s most unforgettable experiences are happening right now on PS5.
The Greatest Stunt Jump Ever
The Unexpected Catch
Everyday Problems in Extraordinary Vehicles
