Mor Ti Well, it’s official: Sony’s PlayStation Stars Loyalty Program is heading to the big digital cloud in the sky. Launched in 2022 with the noble aim of rewarding gamers with digital collectibles and points, the program is now set to retire. As of today, new members are no longer accepted, and all campaigns will cease on July 23, 2025. The final curtain call is scheduled for November 2, 2026.
Grace Chen, Sony Interactive Entertainment’s Vice President of Network Advertising, Loyalty, and Licensed Merchandise, shared the following:
We’ve learned a lot from evaluating the types of activities our players respond best to and as a company, we are always evolving with player and industry trends. Through this evaluation, we have decided to refocus our efforts and will be winding down the current version of PlayStation Stars. We will continue to evaluate our key findings from this program, and are looking into ways to build upon these learnings.
Here are some key things to keep in mind:
- Starting on May 21, PlayStation Stars will no longer accept new members for this version of the program.
- If members choose to cancel their PlayStation Stars membership starting today, it will not be possible to rejoin this version of the program, and members will lose all earned Points.
- Current PlayStation Stars members can still earn Digital Collectibles, Points and level up their status until July 23, 2025 at 14:59 UTC / 16:59 CEST or July 23, 2025 at 7:59AM PDT | 3:59PM BST | 11:59PM JST. After this date, there will be no new PlayStation Stars Campaigns available, or any additional rewards or status benefits to earn.
- This version of the PlayStation Stars program will fully end on November 2, 2026 and current PlayStation Stars members can continue to redeem Points as long as their Points don’t expire before then.
Existing members can still earn points and digital collectibles until July 23, 2025, and redeem points until the program’s end date. However, canceling your membership now means forfeiting all earned points. So, if you’re part of the PlayStation Stars program, now’s the time to cash in those points and enjoy the digital goodies. After all, even stars have their final level…
For more information, you can read the blogpost.
